Will millennials check out The Wall Street Journal on Snapchat?

The Wall Street Journal has joined Snapchat. But can this legacy media publisher compete with more millennial-savvy competitors like Vice or Cosmo? We asked a few Snapchat enthusiasts whether they’d check out the new channel. “To me, I’m a teenager [and] it’s boring, but the older crowd might be into it,” said one millennial.Read the full article

Will millennials check out The Wall Street Journal on Snapchat? l Digiday

The Wall Street Journal is now on Snapchat. But can this legacy media publisher compete with more millennial-savvy competitors like Vice or Cosmo? We asked a few Snapchat enthusiasts whether they'd check out the new channel. Watch our video to find out what these millennials had to say about the latest addition to Snapchat Discover. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/