Chick-fil-A uses data to respond to 35,000 social media mentions a month

by Shareen Pathak
Chick-fil-A is quickening its pulse in social, using a mix of data mining and loose rules of engagement to respond to 35,000 social media mentions a month and create content in under two or three minutes in most cases. The fast-food brand was the first client at Unit3C, a production and content studio started by its agency, Moxie.Read the full article