Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry

by Jordan Teicher
If 2014 was the year of the “brand blog,” then 2015 was the year of the “brand as media company.” Red Bull has long been the strongest example of this mentality, developing a nuanced content studio that employs hundreds of people and produces high-quality movies, music, live broadcasts, original photography, and even a respected print magazine.Read the full article