It’s a Trap! Escape DFP With 3 Header Bidding Tricks

In recent months, few trends in digital advertising have so fired the imagination of industry participants as header bidding, a practice that has gained substantial traction in 2015. Despite its increasingly wide adoption, header bidding remains a source of considerable puzzlement. Many publishers regard it warily, fearing that it is too complicated, too hacky and too freighte ...Read the full article