US Display Spend Will Overtake Search In 2016 [eMarketer]

by Ginny Marvin
The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in the US will reach $32.17 billion in 2016 compared to $29.24 billion in search spend. If reached, this milestone will have taken a bit longer than originally anticipated.Read the full article