4 Situations When Markeing KPIs Just Don't Matter

As marketers, we tend to obsess over our KPIs. In fact, some of us even let them dictate our moods like a novelty ring from the '60s. When the numbers are up, we're on cloud nine, but when they're down, it's best not to make eye contact. In inbound environments, this behavior is fairly common, but rightfully not all KPIs are worth losing sleep over.Read the full article