Brands and publishers pounce on Peach, the latest social fad

by Shareen Pathak
Try as they might, brands and publishers simply can’t resist the latest shiny social bauble. The latest object of interest: Peach, a new social networking app that combines Slack-like commands with a Facebook Messenger-style interface, introduced last Friday. Major brands like Asos and Merriam-Webster are up and running, along with several publishers like Vice and The Washington Post.Read the full article