Brands are hijacking DJ Khaled’s ‘key emoji’ for tweets

For brands, the key emoji is the new “bae.” MasterCard used the emoji last night, co-opting a trend made famous by social media power user DJ Khaled and his fans for the past few months. It did not go well, as evidenced below: Major Alert: If you need ID Theft alerts, we’ve got you covered. #blessup — MasterCard (@MasterCard) January 11, 2016 “STOP,” tweeted a follower.Read the full article