It’s Time to Stop Calling It ‘Social’ Marketing

Social marketing is a hot commodity, serving as an effective tool for marketers and one of the pillars driving digital as it overthrows TV in terms of marketing spend. Yet it suffers from one fatal flaw — one that can be easily fixed. The issue is that “social” is an outdated term, and the advertising happening on Facebook, Instagram, Twitter, Pinterest, Snapchat and other ...Read the full article