Now That The FTC Has Spoken On Native Advertising, What’s Next?

by David Rodnitzky
Two weeks ago, the Federal Trade Commission issued a long “enforcement policy statement” on native advertising. If you want to read all 16 pages, be my guest (PDF). If you want a summary, here goes: The days of playing fast and easy in native advertising are over. Many of the findings in the FTC statement will result in native advertising becoming less effective, because — ...Read the full article