Snapchat is looking at ad tech partners to prove its ads work

Part of Snapchat’s appeal to users is that it allows their content to vanish — but that’s a liability as it seeks to build out a big ad business. The messaging app is telling advertisers that it will look to bridge that gap by developing measurement capabilities that tap data firms like Sizmek, Nielsen, Datalogix and Moat, ad sources said.Read the full article