Survey Suggests Mobile Banners Being Replaced By Native, Video Formats

by Greg Sterling
According to a recent survey of 283 “clients and agency executives” commissioned by Trusted Media Brands the mobile banner is a declining ad unit. Native and video were the formats many marketers said they were going to turn to this year. However native ads had a number of challenges that might make them less popular over time. Banners was the top mobile format being used today.Read the full article