US display ad spend will overtake search ad spend in 2016... wait, what?

by Christopher Ratcliff
In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad spending in the US for the first time ever. According to a new report by eMarketer video ads, sponsorships, rich media and the loosely named 'banners and others' will account for a 47.9% share of digital ad spending, worth $32.17bn.Read the full article