6 Marks of Effective Content: ‘The Lego Movie’ Edition

by Demian Farnworth
Shortly after the release of The Lego Movie (2014), more than one professional marketer went on record to say that it was the best piece of content marketing they’d seen in a long time. Well, I finally saw the movie, and I don’t buy that claim. Why? To be honest, I have a hunch it won’t pass a simple test — a test I’m calling “The Six Marks of Effective Content.Read the full article