Apple iAd Update Will Reportedly Let Publishers Sell Directly To Advertisers

by Ginny Marvin
Apple’s attempt to improve the mobile in-app ad experience with the launch of iAd never made the splash the company had anticipated. Advertisers balked at sky high rates, executing ads was far from simple, and Apple was tight-fisted with its data. All that has added up to years of low market share.Read the full article