Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study]

by Ginny Marvin
Retailers continued to increase their ad budgets on Facebook in Q4. Campaign management platform Nanigans released Q4 2015 performance stats of its clients — primarily e-commerce and gaming advertisers — running ads Facebook mobile and desktop ads. Overall, ad budgets rose 11 percent from Q3 and Q4.Read the full article