How Much Did Countdown Ads Play Into Search Advertisers’ Strategies This Holiday Season?

by Matt Umbro
At the end of 2014, I wrote that dynamic copy needed to be an integral part of paid search advertisers’ 2015 arsenal. I spoke to the positive results I had seen with Google AdWords ad customizers. Then in June, I presented a case study of the AdWords countdown customizer that showed the CTR and conversion rate to be higher on dynamic ads than on their static ad counterparts.Read the full article