Is Your Paid Search Account Leaking Money? The Importance Of Query Mapping

by Amy Bishop
There’s never a bad time to look for efficiencies within your account. Of course, there are the obvious things to look for: keyword bids, dayparting, geography and device performance and so on, but sometimes inefficiencies stem from issues below the surface. One of the ways I like to dig into an account’s structural and economic health is by taking a look at query mapping.Read the full article