MediaMath Gets Into The Data Business With Launch Of Helix

Programmatic media buyer MediaMath is getting into the data business, with the launch today of its new subsidiary, Helix. In 2013, the New York City-based MediaMath bought content delivery network Akamai’s ad business — which included a data cooperative that stored purchase behavioral profiles from merchants’ customers — and added it to its Adroit business unit.Read the full article