‘Programmatic is just a form of execution': How the FT’s new programmatic chief views the market

Programmatic ad selling is on the top of lists of all publishers, including those with subscription models. The Financial Times has created its first global director of programmatic sales role, bringing on former Celtra exec Elli Papadaki to fill it. Papadaki will work with FT’s ad sales and data teams in the U.K. and in the U.S., to push programmatic within the company — and in the market.Read the full article