‘6 Sins You’re Committing on Bing Ads’: What It Says About Bing Ad Copy

by Karen Amundson
John Gagnon wrote an article on Search Engine Watch, “6 Sins You’re Committing on Bing Ads.” There’s plenty to learn from this article, including what these “sins” tell us about optimizing Bing ad copy. If you’re like most search marketers, you conduct ad copy testing on Google AdWords and then deploy your best AdWords ads to Bing Ads without much further thought.Read the full article