Anatomy of a comeback: How McDonald’s got its groove back

by Tanya Dua
Don’t count out the clown. After its same-store sales in November 2014 declined to their lowest in the U.S. in more than a decade — McDonald’s reclaimed lost ground last fall, with U.S. sales increasing for the first time since 2013. Over the past year, McDonald’s has made several changes in order to provide better customer service and embrace long-term sustainable operations ...Read the full article