Critiquing 15 PPC Landing Pages (And What You Can Learn From Them)

Contrary to popular belief, PPC doesn't just guarantee success for a campaign. Like any other tactic, marketers need to build a dedicated strategy around PPC. They need to create content specifically optimized for it as well as the goal they have in mind. While some campaigns may aim to simply send new/more traffic to a site, if you're a small to medium-sized business looki ...Read the full article