Display Advertising Beating Search in 2016

by Michael Levanduski
Share ! tweet A new report from eMarketer suggests that 2016 is likely going to be the year that display ad spend in the US finally outpaces search ad spend. Display ads have been slowly gaining on search for a long time but have never passed them. The total display ad spend is estimated to be $32.17 billion in 2016 and the search ad spending will be about $29.24 billion.Read the full article