Forrester Report: Companies Using Predictive Analytics Make More Money

Usually, I’m reluctant to cover reports that point to solutions offered by the report’s sponsor. That’s the case of a new report, out today, from Forrester Consulting. Called “How Predictive Marketing Analytics Boost B2B Performance,” it was commissioned by predictive analytics firm Everstring. But this report offers some findings that could answer a key question about pred ...Read the full article