How CBS is trying to get big-name advertisers into podcasts

“Serial” may have put the podcasting format on the map, but getting the ad revenue to follow is another story. The CBS Local Digital Media launched its Play.It podcast network a year ago and has gotten brands including Dunkin’ Donuts and DraftKings to advertise on the network, which — like traditional radio — offers 30-second commercial spots, sponsored segments and live reads from the hosts.Read the full article