How Urban Decay gets its 4.1 million Instagram followers to buy

Like many brands, makeup company Urban Decay has tried to grow its social presence. But spreading its brand across so many channels can lead to a fragmented experience for consumers. The company’s answer was to launch a new section on its site last year, UD All Access. There, visitors can check out the brand’s Instagrams and other social content, like blog posts and press cove ...Read the full article