Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

by Greg Jarboe
A couple of weeks ago, I pointed out that five out of the six top YouTube videos about the 2016 U.S. presidential election had been created by The Tonight Show Starring Jimmy Fallon and Saturday Night Live. But video marketers know that “views” isn’t the only measure of success on YouTube. In fact, a survey by Mixpro last April found that advertising executives think “engage ...Read the full article