5 Great Ways to Customize Your SEM Ads to Your Audience

5 Great Ways to Customize Your SEM Ads to Your Audience January 15, 2016 by Steven Plimmer Leave a Comment The power of search ads is often cited as being able to cater messaging and your keyword set to the intent of the user. This is true but there is another powerful element we can leverage in addition to knowing the likely user intent: ad customization based on the broader context.Read the full article