How Into the Gloss used Instagram and blog comments for new product ideas

For beauty brand Glossier, Instagram and blog comments aren’t cringeworthy fodder to be ignored. Instead, they served a surprisingly real purpose within the company when the team collected them to create its first face wash, the Milky Jelly Cleanser, launched on Monday. Founded by beauty blogger Emily Weiss, Glossier is closely tied to Into the Gloss, Weiss’s blog that inspire ...Read the full article