How Social Media is Changing the Business of Branding?

When a celebrity makes a less than savory comment or a business posts a questionable Tweet, it seems that everyone digitally connected knows about it within minutes. It’s retweeted, discussed in hashtags, and has its own snippet on the nightly news. The Speedy Gonzalez pace of information in the digital age is astounding; from days of relying on a written letter to arrive, we’ve come a long way.Read the full article