How to Engage in the B2B Sphere With Nostalgia


How to engage businesses through interactive campaigns that tap into nostalgic memories

Aaron Dun, Chief Marketing Officer, and Richard Delahaye, Director of Marketing, at Intronis Inc., sat down with Courtney Eckerle, Managing Editor of MarketingSherpa, at the MarketingSherpa Media Center at DMA &THEN 2015, to discuss how to engage prospects in B2B marketing by creating interactive direct mail campaigns that evoke fun nostalgic memories from the past. You can learn more about Aaron and the “retro-cool campaign” during his session at MarketingSherpa Summit 2016, February 22-24 at the Bellagio Resort and Casino.

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