‘How to make a man bun': Inside Asos’ social video strategy

by Tanya Dua
You’d think the most popular video on online fashion retailer Asos’ YouTube channel was about how to wear capes, this winter’s hottest clothing item. But it was actually about man buns. With over 562,000 views, its YouTube tutorial “How to make a man bun” was the most popular video in 2015. It’s part of the brand’s strategy of prioritizing lifestyle content over product — and ...Read the full article

How to do a man bun / top knot hairstyle for men | ASOS Menswear tutorial

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