Key Social Media Metrics to Analyze on Google Analytics

by Melody Ciria
For many hoteliers, analyzing data on Google Analytics can seem like a very daunting task. However, once you understand the fundamentals of what each key performance indicator (KPI) represents and what it measures, then analyzing and reporting this data becomes much easier. What many hotel marketers are not aware of is how useful Google Analytics can be in analyzing social media activity.Read the full article