Want Social Engagement? Invest in Original Content, Not Super Bowl Tweets

by Joe Lazauskas
It’s Super Bowl season, which means one thing: It’s Oreo time. It’s only been three years since Oreo’s famous “Dunk in the Dark” tweet during the Super Bowl blackout that quickly earned 13,000 retweets. But already, the ad industry’s nostalgia and reverence for that moment rivals BuzzFeed’s treatment of “Clarissa Explains It All.Read the full article