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adage.com - 21 readers - Turner will head to CES to introduce a new native ad unit, data and content division and social analytics tool.
adage.com - 24 readers - CMOs from Dell, Xerox and SAP discuss their top marketing priorities for 2016, from managing data to reaching millennial customers.
wsj.com - 24 readers - More marketers are getting comfortable with offering consumers rewards in exchange for their digital attention, in hopes of combating ad fraud and viewability issues.
forbes.com - 27 readers - In the 1990's and early 2000's, many businesses looked to SEO agencies to drive traffic to their site. While SEO companies still exist in the 2010's, you've probably noticed that another type of agency has become even more prevalent: the content marketing agency. While most companies know they need to create [...]