This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss the rumors that Twitter may expand to 10,000 characters from 140 and debate what that means to brands (not as much as you would think). Next, we admire broadcasting giant Turner’s decision to turn its TV networks into one big platform ...Read the full article