Are Video Advertisers Targeting the Right Audience on YouTube?

by Greg Jarboe
Lisa Gevelber, the VP of Americas Marketing at Google, wrote an article entitled, “Why Consumer Intent Is More Powerful than Demographics,” which was recently published on Think with Google. The critical data and strategic insights in her article gave me a giant whack on the side of my head. I suddenly realized that video marketers – and video advertisers – may not be targeti ...Read the full article