Nine Copywriter Woes: Mistakes to Avoid With Your Copywriter

Knowing what makes your copywriters tick—versus what ticks them off—can mean all the difference between a healthy work environment and a dysfunctional one. Without even knowing it, you may be hindering project success and timelines. In the nearly two decades that I've been writing copy, nine faux pas have remained constant despite the evolution of marketing; help yourself a ...Read the full article