Panda at the centre of the organic search universe

Once we worshipped the sun, but these days it’s a little different, especially if you’re a digital marketer: the world of organic search now worships at the font of Panda. The much anticipated Google update for 2016 was for a real-time Penguin update. Ever one to keep us on our toes, Google rolled out a Panda update instead, but it’s not just an update – it is now part of the core algorithm.Read the full article