Shake Shack leaned on social data to take its chicken sandwich national

by Tanya Dua
Shake Shack’s most recent menu item comes with the millennial stamp of approval. It involves fried chicken — one of the hottest food items in recent years – and was tested out in hip and happening Brooklyn, after all. And it was very hot on social media too. “We did have a great response at our Brooklyn shacks, and we certainly heard from fans over the months since July that ...Read the full article