Three off-the-beaten-path ideas that PPC pros should think about in 2016

by Pauline Jakober
Okay, I get it. You’ve read all the recaps, trends and goal post articles you can handle on paid search these past few weeks. But let’s talk, because I want to show you three areas you may not be thinking about that ultimately impact your customer’s journey – even though they’re a little off the beaten path. 1) Stay visible and secure: HTTPS HTTPS is a consideration for everyone on the Web.Read the full article