Viral publishers, seeing fewer Facebook clicks, shift focus to video

by Ricardo Bilton
The era of the viral Facebook post that generates a flood of traffic is winding down for Facebook-dependent publishers. For many, the question of what’s next often lies in video. At millennial-focused news site Elite Daily, scooped up by Daily Mail parent company DMG Media a year ago, traffic has taken a dramatic slide in the past year because of fewer Facebook referrals.Read the full article