What Does Google’s Trial of 4 Ad Positions Tell Us About the Future of Search?

No doubt you’ll have heard by now that Google is trialling 4 top ad positions on some searches in the United States, and the trial looks to be in full swing. A quick search in AdWord’s preview tool returned one of what I’ve affectionately called “the 4 tops”. (Not one of these – they’re much more fun.Read the full article