Why companies create content – Part one: to create and change perception

by Danny Chadburn
There’s a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place. The majority of businesses know there’s a damn good reason for having branded social media profiles and regularly communicating with their audience about something other than their products, but actually pinpointing ‘why’ can often be difficult.Read the full article