Why You Need Multiple Calls To Action

by Michael Kwan
Despite the innumerable assertions to the contrary, people really do like to be told what to do. It can be much more direct in nature, like how you’re supposed to come to a complete stop when you see a stop sign at an intersection. It can also be a lot more subtle, like how every IKEA store is designed so that you have to walk through the entirety of the store in a maze-like fa ...Read the full article