Hearst UK digital chief: Snapchat could overwhelm users with more media

Darren Goldsby, chief digital officer at Hearst, is focused on platforms. As an early partners in Snapchat Discover, where it publishes a dozen pieces a day, Hearst had a leg up, but he’s preparing for it be a tougher go as Snapchat gets noisier. That means publishers will need to stand out. One thing Hearst is trying with Elle is to geo-tag its Snapchat content to events like ...Read the full article