How ‘digitally led’ HSN links TV and digital

HSN (formerly known as the Home Shopping Network) is out to prove that TV is no longer the center of its content strategy. HSN’s core demographic is women between the ages of 45 and 55. HSN is one entity that is not enacting a millennials strategy. That means instead of focusing on trying to come up with Snapchat content and a Peach strategy, HSN relies heavily on old-school d ...Read the full article