Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)

by Chris Lake
Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is a lack of agility. We need new metrics to help speed up our reaction times. With that in mind, allow me to introduce ‘EvE’, which is a loose, ill-defined, highly immature real-time marketing metric.Read the full article