Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016

by Greg Sterling
Ad fraud is a major problem in digital advertising resulting in billions of dollars in annual loses to marketers. According to a new report from White Ops and the Association of National Advertisers (ANA), marketers are winning the battle against “basic bots” but they’re losing against more sophisticated bots.Read the full article