Survey: Under 40 Percent Start A “Local Search” With A Search Engine

by Greg Sterling
What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP. The report is called “Local Search Unleashing Opportunities for National Advertisers” and based on a ...Read the full article